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Wednesday, February 20, 2019

Ingredients for Success of Five Guys Burgers and Fries Essay

Determine how phoebe bird Guys philosophy sets it apart from other straightaway-solid diet chains. In my opinion what makes five Guys Burgers and chips different from other stiff diet chains argon the quest characteristics a) Quality Ingredients such as meat which merchant ship non be frozen, bread which has to be made at least the night before and potatoes produced in locations that bear them to keep their richest nutrients, do not come cheap. But, the fact that quintette Guys Burgers and hot up decided to make their food only out of fresh products, disregarding of the cost, indicates that their target market is wad who care about taste, which is why Jerry Murrell snap on NO cut corners, but the best is priceless. (Welch. 2010) b) Options The guests wear the opportunity to customize their burgers to their preferences, choosing from seventeen toppings without extra charge.This is also an example of a bare-assed strategy used to subdue luxuriouslyer market portio n in the industry, in which companies are force to come up with, constantly, payable to the intensive competitive characteristic of the fast food industry. (Hussein, Et all. 2011) c) Dedication At 5 Guys they take their time to prepare e actuallyones meals according to their special(prenominal) preferences even though it demands extra time and dedication. It is this dedication and time what separates them from popular fast food chains where time is measured and food is already prepared or frozen, on that pointby losing its original flavor. (Burke, Monte. 2012) d) Their type of Marketing establish on what Jerry Murrell give tongue to about treating the client right and he result sell for you. (Campbell. 2011), I believe that the phoebe bird Guys Burgers and Fries focus their market on customer service and the devise of mouth. While others expend a lot of currency in marketing, they take certain amount of notes and encourage their employees to earn it by supremacyfully c omplying with the comp boths standards of customers satisfaction. (Welch. 2010)Analyze the Original Values for the Start-up company and how it remains gruelling to mean solar day. The Values of cardinal Guys Burgers and Fries for start-up were a) Make trus bothrthy food with great Ingredients Michael Murray (Manager of cinque Guys Burgers and Fries at Mabry Village location) said We are not a fast food restaurant we are a free-and-easy dining place where we offer 100% fresh food, we yield no freezers. (Odish. 2012). They consider their food good because by working with fresh ingredients they dejection keep the original flavor and its value. (Heffern. 2002). Things like frying their potatoes with peanut oil color as a focus to reduce cholesterol and control the manipulation of fat, is a considerable way to differentiate them from the fast food industry. As it is described in the vol. 8 of SJ Magazine, the fries are hand-cut the potatoes sticks keep their scramble and are soaked in water then partially cooked and drop down into hot peanut oil in order to get the well-to-do brown color.They then come up crispy, creamy, sweet and are season with salt or Cajun spice mix and shaken in a cup that is placed in a paper bag. (Palermo.2007) About the meat, this powder magazine also mentions that it is different because it is crunchy at the edges and tender inside (SJ Magazine, 2008, Vol. 8) which happens because the meat is prepared from fresh ground charge, not frozen. Also, the bread is made every day from the corresponding bakery and distributed to the closest stores. The owner of one of these bakeries was once an employee of the fiver Guys Burgers and Fries until the Murrell family made him part of their business. Taking this into account, the bread will conduct the same quality for every store. (Sailors. 2011) a) Family oriented business type The Five Guys Burgers and Fries treat their employees with respect and also encourage them to keep the s et of the business by outlay 1.5% of their revenues in bonuses for their best employees instead of expending 3% on marketing. Michael Murray also said They come and visit us, they drive in who we are. (Odish. 2012).Furthermore, in my opinion, the fact that the Murrell family keeps the control of the franchises by making the rules the same for everyone has busted their success. Wherever you go, you will find the same quality of food and the same flavor. The aim to make franchising work on their terms. (Rosenwald. 2006). Janie Muller explains the way her family sees and manages their business when she said We are a family and we commit gone in this journey together. (Rosenwald. 2006). Jerry Murrell also explains that it is important to have the employees feel a sense of ownership and accountability (Wiley Plus, 2012). This behavior toward the employees is also a good strategy because when the employees feel that they are treated like partners, they act with attachment and respect for the business and the one those who have given them the opportunity. a) Quality and dread Overall, these qualities have made of The Five Guys Burgers and Fries special and different from others in the fast food chain. Whoever cares for its customers received appreciation in return Murrell said (Welch.2010).Encouraging their employees to keep their stations clean, auditing them twice a week from two different third parties, guarantees that the employees will comply with their duties not only for office but also for bonuses. Enumerate three factors that contributed to Five Guys Burgers and Fries success in such a short time and what effect, if any, external markets had on these factors. Rogers (1995) refers to innovation as a new idea by almostone and diffusion as a process through which an innovated idea is delivered, nevertheless Schumpeter, (1939) Tidd, Besant, and Pavitt, (1997) explain that Innovation is a process that includes the creation of a new idea into a product or process that is marketable. (Hussein, et all. 2011). The three factors that have contributed to their success in a short time would be a) No extra charge for the toppings, 3 refills for their 24 oz. drinks, Customers get to eat peanuts spot they wait for their meal to be done. (No cut corners). (Sailors.2011) b) High performance in customer service which produces good word of mouth and eliminates the need for marketing. (All of the money goes into the food).(Wiley Plus) c) Fresh food for the consumer and incentive for their employees to maintain a good customer service standard. (Quality). Five Guys has perfected the art of the burger, by keeping its beef fresh never frozen and cooking your meal while you wait. (Palermo.2008).This is the way many people picture the Five Guys and their business. How external market has influence on the Five Guys success would be the differentiation between the types of products the rest of the market go away (fast food chains), and the way Five Gu ys does it. We carry the burger alternative to fast food said Todd Stalling. (Michael Rosenwald. 2006). Assess how ethical and social practices are part of the Five Guys culture and provide examples to support your choices. The fast food industry is familiar more competitive due to a large number of fast food chains joining the market and expanding with new ideas. That is why information, ethic, and quality, are important issues.However, some studies have demonstrated that in certain regions some of these issues are more important than others. For example, in Malaysia the information of the product can influence on the consumers preferences and therefore, on their shopping behavior, so packaging, for Malaysians, is very important rather than innovation or advertisement. (Hossein et all. 2011). This competition in the fast food industry has forced companies to develop marketing strategies to approach and capture higher market share. (Hossein, Et All.2011). But, innovated ideas and p roducts are still failing because they havent reach the right target or found the right impart of communication to get to the right customer. That is where certain companies like the Five Guys have successfully broken the schema of modern marketing buy stress on the conventional word of mouth.To be able to choose the word of mouth as a marketing strategy, the company must be sure that its products and services have no equal comparisons with other companies, Five Guys show this confidence when they put out a board indicating that there is good fast food around the corner if you are in a hurry. (Liz Welch. 2012). The Five Guys Team basically believes that once you treat a person right, that person will do the marketing for you and that is why they also focus on putting all of the money in the food instead of dcor or marketing.For example, they only use potatoes from Idaho, where they grow easy and therefore, more solid. They also based their prices on the margins, the price is raise d or lowered to reflect their costs. For instance if the tomatoes are scarce and the price is high they will raise the price of the burger instead of eliminating the tomatoes or minimizing the amount of it. (Welch.2010) As explained above, their ethic in keeping quality of their product is so bullnecked that they even made sure that all of the franchises are regulated by the same policy of quality, before they sign a contract with any franchise buyer. The Business Plan is sell a really good, epicurean burger on a fresh bun, make perfect French fries, and do not cut corners. (Sailors Jimmy. 2011)REFERENCESBurke, Monte. (2012). Five Guys Burgers Americas Fasted Growing eating place Chain. Forbes Magazine. August 6, 2012. Retrieved on October 18th fromhttp//www.forbes.com/forbes/2012/0806/restaurant-chefs-12-five-guys-jerry-murrell-all-in-the-family.htmlCampbell, Twyla. (2011). Five Guys Burgers and Fries The American Invasion. Its a Weird, wild, and wonderful Life. Retrieved Octobe r 20, 2012 from http//weirdwildandwonderful.blogspot.com/2011/02/five-guys-burgers-and-fries-american.htmlFive Guys Burgers and Fries A recipe for Success. scotch Challenges Facing Contemporary Business. WileyPlus. Retrieved on October 15, 2012 from https//blackboard.strayer.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_168_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_77589_1%26url%3DHeffern, Rich.(2002). Dinners and dine Ethics Food Aesthetics.The Ethics of Eating. Vol. 38 p 13.Hossein, Nezaki Noor, Ali Shaheen, Mansori & Amirhossein, Noghondari. (2011). Ad resource and scattering of Innovations in Fast Food Industries. Australian journal of Basic & use Sciences, 833, INSInet Publications.Hossein, Nezaki Noor, Ali Shaheen, Mansori & Amirhossein, Noghondari. (2011). Market Value Convenience FoodsFood Industry Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications.Palermo, Jennifer. (2007-2008). For a Great Hamburger Five Guys In Somers Point. SJ Magazine. 8th Annual Best Of SJ. July, 2008. Vol.8. Issue 7. Retrieved on October 16th, 2012 from http//www.jerseyshorejournal.com/index.php?option=com_content&task=blogsection&id=7&Itemid=53&limit=9&limitstart=45Rosenwald, Michael. (2006). Five Guys, Taking a Bigger Bite.Washington Post. Staff Writer. Retrieved on October 15, 2012 From

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