The Balanced Scorecard Approach

Coca-cola confederation (hereafter referred to as the association or the Organization) is the owner of four of the institutions blossom five nonalcoholic sparkling beverage brands known to almost both Ameri merchantman. Coca-cola was established in 1886 and presently, it is operational in at least cc countries having at the minimum 90,500 associates landwide and serving 1. 5 billions ( The Coca-cola 2008 p. 1 )of customers for each one day .The Companys overall goal, which is its rush is to refresh the piece in body, mind and spirit, inspire moments of optimism through their brands and actions and to create value and hold up a difference in all their engagements ( Mission, Vision, 2006) The Company is a mannequinr and seller of soft (carbonated) drinks with various brands, the most popular of which is the banner brand, Coke. In assessing its success, the Organization does non only count its monetary sales and takings but as well as its effect to the world in general.Co ca-cola Company tries to be open and well-disposed to everyone who needs information on anything it does. Financial records, company information, customer-goal, investor values and press releases ar all accessible at the Companys website, www. thecoca-colacompany. com. Aside from the abovementioned mission, the Organizations peck include the following (Mission, Vision, 2006) ? People Being a great put down to work where people argon inspired to be the best they can be. ? Planet Being a responsible global citizen that trade names a difference.? Portfolio deliverance to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs. ? Partners Nurturing a winning network of partners and building mutual loyalty. ? Profit Maximizing return to shareowners plot being mindful of our overall responsibilities Moreover, the Companys strategies are integrated in its values which include the following ? Leadership The courage to shape a better future ? Pa ssion Committed in feeling and mind ? Integrity Be real ? Accountability If it is to be, its up to me ? coaction Leverage collective genius? Innovation Seek, imagine, create, delight ? Quality What we do, we do well SLP II. Indeed, customer is very important. Without a customer, any financial placement would not survive As Coca-colas way to retain breathing customers and to encourage potential ones they have the following guidelines Vision Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs. Mission Refresh the world in body, mind and spirit. Strategy What we do, we do well To follow the guidelines and progress to what it wants, a set of very specific objectives must be met.The attainment of customer level objective, which includes the satisfaction of customers, their retention, and larger market share (The fit Scorecard) makes the business perform better. Why is the customer very important? Because there is a direct cor relation between financial topics and customer. (Shaw, 2000, p. 37) The Company, to satisfy its mission and vision, through its strategies for its existing and potential customers, the following objectives are setul ? To satisfy customers with the angelical taste of high quality products? The introduction to customers of products with diverse and fortified products that are healthier. ? Production of healthy beverages lines which are tasty yet they are not damaging to health. The three objectives above are very important. The Company has confess that obesity and other health problems (The Coca-cola, 2008, p. 12) may endanger the potential income of the Company as well as its name, which can be fatal to a company that established reputations world-wide, and branding has enabled international reputations to be created (Kay, 1995, p. 15).Looking from these objectives, it can be seen that the third one is the most specific of the three. production of healthy beverages lines which are tasty yet they are not damaging to health would result to the introduction of products taste diversity and fortification making them healthier that would make customers satisfied with gratifying high-quality (healthy) beverages. This achieves the strategy of the Company stating, What we do, we do well and as well as its mission stating. Refresh the world in body, mind and spirit an inflamed drink would not satisfy the mind and spirit.