Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 words - 1

guest Relationship Management - Essay ExampleAccording to the research findings education relations should mature for peremptory results to be achieved the use of IDIC enables customization of guest relationship. According to Peppers & Rodgers, IDIC involves several tasks, which can assist an constitution to build learning relationship. Identifying customers is very important for a company, since it is easier to know the preferences of that specific customer. Differentiating customers involves identify customers of different levels, and their different needs indeed, interacting with customers is vital. Therefore, organizations mustiness improve their interaction, which enables the company to identify the needs of customers. Customizing customer treatment involves engaging the customer in a learning relationship, which includes adjusting the companys behavior to meet the needs of a customer. In addition, use of ICTs enables an organization to research on effective CRM tools, whi ch can foster learning relationships, and as a result, attracting and retaining customers. An organisational map clearly shows the structure of an organization. As a result, these charts aid in organizing the place of work, by providing managers with departmental information. Therefore, a well-organized structure will definitely boost the customer relationship management by dint of prioritizing on customer needs and fostering healthy interaction with such customers. Below is the Imperial Limiteds organizational chart this organization interacts with customers daily, as it provides typewriter ribbon services for weddings and other events. Figure 1 imperial decoration company, organizational chart How should that chart be changed in order to facilitate customer management and to concur sure people are evaluated, measured, and compensated for building the value of the customer base? Currently, the company comprises of the head teacher executive officer, a vice president, and manag ers in all the respective departments. Generally, managers responsibility involves co-coordinating activities in their respective departments and reportage to the vice president, who reports to the chief executive officer. However, in order for the organization to foster customer value through managing relationships, it must be ready to identify, differentiate, and interact with customers. According to Day (N.d, p.2), organization structures include coordinating mechanisms however, they should be more customer-focused. Imperial Decoration Company is a service rendering company, where the human resources department deals with employees welfare, which includes training, salaries, and annual leaves among others. The marketing department markets the company through advertising, good customer services, and promotion. The accounts department handles all the returns of the company. Competition is increase and the company needs to